Work

1. Pinterest (Remote)
   2021-present: Creative Strategist, Big Box + Home Retail
   I help the world's largest retailers create more engaging, purchase-inspiring experiences on Pinterest. I lead creative strategy initiatives on Home Retail (one of the platform’s largest endemic categories). I work directly with Sales as a cross-functional partner in pitching creative, effective uses of platform and extensions of it, as well as represent the creative + brand solutions perspective with executive-level partners.
   

2. BBDO Atlanta Atlanta, GA
   2019-2021: Strategy Director
   Brand & comms planning lead for Norwegian Cruise Line, Sanderson Farms Chicken, and Intuitive Surgical, and from time to time, new business. I help build work across “traditional” channels (broadcast, radio, OOH, print) as well as develop sound strategies for digital and social and make them all work together. I write a lot of briefs, talk like a human in my POVs, and try to represent the voice of the consumer to the best of my ability. I’ve been told I’m “a monster… but in the best way.”
   

3. 22squared Atlanta, GA
   2017-2019: Associate Director, Content Marketing
   Led the content strategy discipline for The Home Depot. Built multi-channel, full-funnel communication plans for vendor-led campaigns, creative strategy for brand-level activations, and content strategies that put audience needs at the forefront.
   

4. Havas Chicago based in Atlanta, GA
   2016-2017: Senior Social Strategist
   I led a segment of social content/planning strategy at The Coca-Cola Company (North America Social Center) for Havas Chicago’s Atlanta arm, namely, Sprite, vitaminwater, Fanta, and ZICO Coconut Water. I worked incredibly closely with community development and analytics teammates to find interesting opportunities for these brands to communicate with multicultural/Millennial audiences on social. I built brief briefs to inform and inspire cool work on social and experiential.
   

5. BFG Communications Atlanta, GA
   2016: Senior Digital Strategist
   Lead digital and social strategist across (primarily) wine and spirits accounts. I regularly brief Creative on upcoming and longterm opportunities for content, and look out for trends in category, industry, and Internet. I wrote a little copy for Ménage à Trois Wines but mostly focused on strategic brand development for the Trinchero Family Estates wine portfolio; as well as social planning for Campari Group (notably, Wild Turkey and Russell's Reserve).
   

6. Ferebee Lane + Co. Greenville, S.C.
   2015: Copywriter & Content Strategist
   I wanted to see what it was like to be on the other side of the creative brief. I wrote print, retail, out-of-home, and some digital for connoisseur and community-focused brands like Le Creuset, Blackberry Farm, and BMW North America.
   

7. Erwin Penland Greenville, S.C.
   2015: Social Strategist
   Strategist for Denny's and The UPS Store, and master of the thoughtful approach. I developed channel strategies, researched for new campaigns, and led creative briefings.
   

8. BFG Communications Atlanta, GA
   2012 to 2015: Content Manager -> Content Strategist
   Copyeditor, copywriter, and general content know-it-all.
   Responsible for copywriting and concepting for social media campaigns until I was promoted to Content Strategist. From there, it was more officially my responsibility to come up with social media plans & ideas (backed by research & insights) for The Coca-Cola Company and Whirlpool Corporation clients.
   

9. Georgia Center for Nonprofits Atlanta, GA
   2011 to 2012: Online Marketing/Communications Coordinator
   Wrote copy for B2B, B2C, interactive and online content, print, and collateral materials. Managed email marketing & social media programs. Created, managed, wrote copy for NonprofitSummit.org.
   

10. Agnes Scott College Decatur, GA
    2010 to 2011: Digital Design & Media Fellowship
    Taught students, faculty, and staff how to build ePortfolios and use social media to their best advantage, from career-building to core curricula.
    

11. Yale University Art Gallery New Haven, CT
    2008: PR Assistant
    Internal and external Gallery communications, including social research. Got lost in the Beinecke Library.

Education

Agnes Scott College Decatur, GA
B.A. French, History

Université de Rennes II - Haute Bretagne Rennes, France